If we are going to achieve the SDGs then shouldn’t the rich consume less?

In some ways, the SDGs are refreshingly ambitious.  Finally the global institutions are getting serious about eradicating poverty.  They even grapple with reducing inequality between and within all nations.  Unlike the MDGs they’ve even remembered to include a decent consideration of environmental limits and climate change. So why it is that the more I read of the targets that sit underneath some of the goals then the more confused I become?   

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